An interview for Azerbaijan Today magazine with Fidan Alav, Founder and Creative Director of Alav Studio
Prepared by Nigar Salamzada
A.T.: How and when did your interest in the profession of architect-designer begin? Was it a conscious choice or a gradual pull toward the field?
F.A.: My interest in architecture and design began in early childhood. I grew up in a family of architects, and this professional environment surrounded me from a very young age. Over time, architecture became part of my identity and the most natural form of self-expression.
A.T.: Does the city of Baku influence your architectural style? Are there elements of local architecture or culture that you would like to preserve, but reinterpret in a contemporary way?
F.A.: My practice is focused on interior design, and by nature I am a minimalist. That said, I don’t exclude the influence of the city. I feel a strong connection to Baku’s mid-20th-century architecture —constructivist buildings from its postmodern period that have attracted my attention since childhood (such as the “AzerNashr” building).
A.T.: Do you believe that a home can influence a person’s character and mood? Have you observed this in your own practice?
F.A.: Absolutely. I observe this constantly in my practice. A well-designed space can calm, focus, or energize a person — often on a sensory level, without conscious analysis.
A.T.: Is there a dream project that you haven’t realized yet, but would truly love to bring to life one day?
F.A.: Yes. I would love to create a public space for the city — a social club, an atmospheric restaurant, or a café. A place filled with light, air, and a strong urban vibe, where people come not only for function, but for a certain state of mind.
A.T.: Where does a project usually begin for you: with an idea, with the client, or with the space itself?
F.A.: With listening. A project emerges at the intersection of dialogue with the client, the logic of the space, and of course inspiration. I am often inspired by trends we encounter at exhibitions, as well as by the clients themselves and their way of living. Only then does the concept take shape.
A.T.: Which stage of the process do you enjoy the least, yet understand is essential for achieving a strong result?
F.A.: Technical coordination, approvals, and working with contractors. It’s not the most creative part of the process, but it’s what transforms an idea into a well-executed space.
A.T.: Is there an interior decision that may seem almost invisible, but in your view is what truly makes a space feel complete?
F.A.: Atmosphere. The feeling of a space that cannot be measured, yet is precisely what makes it feel complete.
A.T.: What is the most valuable piece of advice you would give to someone who is working with an architect for the first time?
F.A.: Be honest about how you actually live, not about what you like on Pinterest. A strong project is built on real habits, not imagined scenarios.
